Case study

Founded three startups — one acquired by trivago

Co-founder · tripl · acquired by trivago, 2017

The challenge

Most products fail not because they were built badly, but because they should not have been built at all. As a founder you bet your own years on the answer to one question: what is worth building? That is the same question AI Discovery answers for your company — before any budget is committed.

What I built

I have founded three startups. One of them, tripl, was a Hamburg startup building personalized travel recommendations — a “Portal für personalisierte Reisen”, as Handelsblatt put it.

The result

trivago acquired tripl in 2017. Founding three companies taught me which ideas survive contact with a market, why, and how to tell the difference early. That judgment — what to build, what to skip, what to kill — is exactly what the AI Discovery package puts on your side of the table.

For the Head of IT

Verify it yourself: the acquisition was covered by Handelsblatt — „Trivago kauft Portal für personalisierte Reisen“ (2017).

Want this kind of proof in your company? Start with the AI Discovery package, or get in touch →